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Transformation @ Work

Episode 20: Demystifying Salesforce Genie - Just What is “Customer Magic,” Anyway?

Person with a light in their hand

Transformation @ Work

Episode 20: Demystifying Salesforce Genie - Just What is “Customer Magic,” Anyway?

Transformation @ Work

Episode 20: Demystifying Salesforce Genie - Just What is “Customer Magic,” Anyway?

Anandhi Narayanan Headshot

Anandhi Narayanan

Business Transformation & Strategy Leader
Gerent

Anandhi Narayanan has 17 years of experience in manufacturing both in the business and in IT. During her tenure in IT she led digital transformations across finance, supply chain, operations and sales operations. For the past 4 years, as a consultant, she has been leading cross cloud implementations, driving strategy and thought leadership for supply chain organizations in the Salesforce ecosystem. She is in relentless pursuit of operational effectiveness, empowered organizational structures and continuous improvement.

Ryan Bjorgaard, Industries Product Lead, Manufacturing & Distribution, Auto, Energy, Gerent

Ryan Bjorgaard

Industries Product Lead, Manufacturing & Distribution, Auto, Energy
Gerent

As Gerent’s industries product lead, Ryan is responsible for deeply understanding Salesforce’s product stack and how the technology connects with the needs of the manufacturing industry. He brings years of experience in delivery and solution architecture to the role, as well as a deep passion for the technology and how it can help businesses succeed. He also runs Gerent’s manufacturing, automotive, and energy innovation team, helping the company identify opportunities for new solutions and accelerations within the space.

From the keynotes to the Q&As to the learning sessions to the after-hours business dinners, when we look back at Dreamforce 2022, there was one word on everyone’s lips: Genie. But for all the buzz coming out of the event, with Genie’s ability to process real-time data and deliver “customer magic” mentioned on nearly every keynote, many of us are still asking the question, “what exactly is ‘customer magic,’ anyway?”

In this episode of Transformation @ Work, we’re taking a deep dive into Salesforce Genie: what it is, what it offers businesses in manufacturing, and how teams can best utilize the solution to deliver real-time personalized experience for their customers.

From the keynotes to the Q&As to the learning sessions to the after-hours business dinners, when we look back at Dreamforce 2022, there was one word on everyone’s lips: Genie. But for all the buzz coming out of the event, with Genie’s ability to process real-time data and deliver “customer magic” mentioned on nearly every keynote, many of us are still asking the question, “what exactly is ‘customer magic,’ anyway?”

In this episode of Transformation @ Work, we’re taking a deep dive into Salesforce Genie: what it is, what it offers businesses in manufacturing, and how teams can best utilize the solution to deliver real-time personalized experience for their customers.

Key Insights

2:39: What is “customer magic,” and how can Genie help businesses deliver it for their customers?

7:19: Translating personalized customer experiences into the B2B manufacturing industry

11:34: Leveraging real-time IoT data to proactively manage, update, and safeguard products in the field

16:35: What businesses need to know before implementing Salesforce Genie

19:43: How Genie can help manufacturers navigate supply chain disruptions and deliver stand-out customer service

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