The recent Salesforce acquisition of Vlocity is adding tremendous muscle to Salesforce Industries and its technology platform for the insurance industry. Consequently, insurers finally have the tools at hand to drive up revenue and profitability without incurring rising costs at the same time. Breakthroughs are being made across the entire insurance chain but especially where automated underwriting and the customer are concerned.
In this episode, we feature a conversation with Doug Stitzer, Former Global Director for Insurance Industry Advisors at Salesforce. Doug has nearly 20 years of liability insurance experience which he brings to his role. So, can automated underwriting really impact the customer experience?
The recent Salesforce acquisition of Vlocity is adding tremendous muscle to Salesforce Industries and its technology platform for the insurance industry. Consequently, insurers finally have the tools at hand to drive up revenue and profitability without incurring rising costs at the same time. Breakthroughs are being made across the entire insurance chain but especially where automated underwriting and the customer are concerned.
In this episode, we feature a conversation with Doug Stitzer, Former Global Director for Insurance Industry Advisors at Salesforce. Doug has nearly 20 years of liability insurance experience which he brings to his role. So, can automated underwriting really impact the customer experience?
Topics covered during this episode include:
05:56 – Underwriting automation helps not just the insurer but agents and policy holders, too. Failure to recognize this fact has two damaging outcomes for carriers.
07:30 – Automating starts with existing customers. Leverage the wealth of data that’s in-house to renew existing business on an STP basis.
11:20 – The short-term and long-term benefits to a carrier of automated underwriting.
14:10 – Automated underwriting only works with the right data and the right processes. Overlook one or the other and you lose focus on the customer.
16:03 – How can insurers reach out to customers across many different channels and then bring in new business through a single intake point?
22:50 – The impact of Salesforce Insurance on the expense ratio.
Episode Guest:
Doug Stitzer
Former Global Director of Insurance, Salesforce
Doug Stitzer is a leader who specializes in using data, digital processes, and technology to help financial services companies craft emotionally-connective consumer experiences. During his time at Salesforce, he oversaw initiatives relating to Salesforce implementation and integration, procurement, enterprise process engineering, UI/UX design, robotic process automation (RPA), program management, organizational change management, and sales and marketing operations.
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