Episode 23: How Insurers Can Use Digital Tools To Acquire New Business

In this episode, we examine how insurance carriers can acquire new business efficiently, using methods that are strictly customer-centric and digital.

We’ll be hearing from Gerent’s Insurance Industry lead, Donn Vucovich, as well as Robert Rudy who has founded several Insurtechs and has years in the insurance field. Robert helped a major carrier in the Caribbean create a fully digital company in 8 months that generates new business in a digital omnichannel environment using products developed in mere weeks at a tenth of the cost for a traditional carrier.

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Topics Covered During This Episode Include: 

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2:59 – Customers want to be in charge. So, insurers must make it easy for customers to contact them across all channels

5:07 – Forget old legacy technology. It’s too product - and process-centered and too slow to access customer data necessary to be truly customer-centric

10:18 – Digital insurers interact with customers more frequently than traditional insurers. Interaction is what today’s customers want, something traditional insurers have shied away from

18:56 – Hear how a multi-line traditional carrier in the Dominican Republic went digital and how that impacted its business model and new business acquisition

25:09 – Salesforce Insurance technology is built on CRM and is a customer-based solution. It’s also a low-code, no-code solution which contains platform-based engines already built to allow carriers to interact more effectively with customers in real-time

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Episode Guests:

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Donn Vucovich

Insurance Practice Lead, Gerent

Donn Vucovich is a multidimensional business executive with 30 years of deep experience in the insurance vertical. He has successfully led organizations through numerous transformations by leveraging his ability to develop and execute operational and technical strategies, deliver hands-on leadership, and offer sharp financial acumen. As Gerent’s Insurance Practice Lead, he serves as a trusted advisor to senior executives in the insurance industry.

Robert Rudy

Senior Advisor, MVP Advisory Group

Robert Rudy is a trusted advisor to executives in the insurance sector. In his role with MVP Advisory Group, he works with P&C carriers, life insurers, reinsurers, and intermediaries to establish strategy, accelerate growth, and implement digital operations and customer experiences. He has deep experience in executing digital transformations within the insurance vertical and has founded several Insurtechs.