Salesforce staged a full day, in-depth session for manufacturers and distributors in Hartford, CT, on June 5th.

The event, called Circles of Success, was designed to provide Salesforce customers and prospects with an opportunity to learn as much about the power of CRM as possible.

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Gerent Engages the Conversation

Gerent was a partner with Salesforce at the event and our V.P. of Manufacturing, Chaitanya Sonarikar, offered ideas and advice to attendees at several breakout sessions dealing with best practices around integration of Salesforce CRM with ERP systems, how to increase user adoption and how to drive greater productivity from CRM.

He also engaged attendees in a lively discussion around channel management; a customer can be different things - a consumer, end user, OEM, re-seller or dealer – and knowing what value each represents for your business is critical to how you manage the relationship.

Chaitanya is someone with an extensive technology background in the manufacturing arena and was instrumental in bringing Salesforce CRM into a French-based global glassware manufacturer and distributor when he was CTO of the company.

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CRM Usage Growing Rapidly

What makes events like Circles of Success so significant is the rapid growth of CRM throughout the manufacturing and distribution industries today.

CRM has come to be recognized as perhaps the single greatest technology boost to companies and helps them link back office and front office operations in a holistic manner that permits visibility of all data, all the time.

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A Boon to Sales and Service Teams

Sales teams in the field can access this data from mobile devices to deliver instant quotes to customers, field service workers are using Salesforce CRM integration with ERP platforms to perform on-site service remotely or through virtual reality, with all of it done in real time.

CRM exists because the customer is making ever greater demands on manufacturers and now factories are able to respond immediately, thanks to the 360 degree view of a customer that CRM provides.

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Mining the Data

It’s all built on data and CRM is the platform that brings that data together in one place, analyzing it and offering actionable next steps.

As Salesforce CRM gains more and more traction, productivity will continue to rise and customer relationships will thrive.

Gerent is proud to be partnering with Salesforce on this exciting journey and Circles of Success is just the start.